The Line 7 story starts in New Zealand in 1963, when founder Barry Wilson - a sailor who knew exactly how brutal the weather on the water could be - began making wet-weather gear that could genuinely stand up to it. What he created quickly found an audience beyond the sailing community, as farmers, fieldsports enthusiasts, and outdoor workers discovered that this was kit built for real conditions.

That reputation grew steadily over the decades. Line 7 gear has been worn at the America's Cup, Round the World Yacht Races, and the Olympic Games - wherever New Zealand sailors were pushing the limits, Line 7 was there with them. But the brand has always been just as at home on the farm and in the field as it has been at sea, and that balance of rugged practicality and genuine technical performance is what makes Line 7 special.

Today, Line 7's mission remains exactly what it's always been: to make world-class, lasting gear with a distinct New Zealand character. One thing that sets them apart is their commitment to repairability - every garment comes with a 7Tech Repair kit, because their philosophy is that great kit should be fixed and kept going, not thrown away. It's a sensible, sustainable approach that anyone who's ever loved a well-worn jacket will appreciate.